Amy is an experienced marketer with a global brand and product management background. Having spent the majority of her career at Warner Bros., she has seen how powerful great storytelling can be as a means of connecting with consumers, and has focused on bringing that element to healthcare patient engagement.
Amy joins Crossover from CareMore Health, where she served as the Head of Marketing and was responsible for driving membership growth, engagement, and retention across diverse populations and new markets. She oversaw new payer partnerships, as well as the marketing campaigns for CareMore’s launch in Sacramento and Fort Worth. Before CareMore, Amy held senior leadership positions over the course of two decades in the Warner Bros. marketing department. In her role as Vice President of Marketing at Crossover, Amy will oversee marketing efforts including creating and accelerating the company’s overall marketing strategy, digital engagement approach, brand recognition, and membership programs.
Amy earned her MBA from the UCLA Anderson School of Management where she was awarded the Riordan Scholars Mentor of the Year. She received her BA degree in English from the University of California, Berkeley. She is an avid reader and happily shares this passion with her husband and two children.